https://www.clairecerda.com/work-in-progress daily 0.75 2017-08-24 https://www.clairecerda.com/resume daily 0.75 2020-09-20 https://www.clairecerda.com/about daily 0.75 2020-01-10 https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/t/5995abdad7bdce4d64fc27c1/1502981220307/headshot.JPG About https://www.clairecerda.com/contact daily 0.75 2017-12-06 https://www.clairecerda.com/home daily 1.0 2020-09-20 https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/t/5c8c30ef9b747a743b1f3ea8/1552691458955/IMG_5965.jpg Claire Cerda - Lean product development I ruthlessly prioritize delivering user value and have worked with stakeholders to define MVP, prioritize speed to market, and let user data drive feature decisions. I've built outcome-based product roadmaps for physical and digital products that align the vision and strategy of my stakeholders to the short, medium, and long-term priorities of the team. https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/t/5c8c562fc830253b7bade3c5/1552700995610/screencapture-investwithcoin-2019-02-20-10_05_29%2B%25281%2529.jpg Claire Cerda - Launched InvestwithCOIN.com website COIN by John Hancock https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/t/5c8c31144192022dd4709b9e/1552691483184/IMG_0461.jpg Claire Cerda - Concept development and brainstorming facilitation I've led innovation workshops that break down concepts integral to the design thinking methodology and taught teams at startups and large companies how to scale their ideas through collaborative activities. I love working with stakeholders to craft large concepts, breaking those ideas down into tangible experiments, and learning from users how we might refine them. https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/t/5c8c5651ee6eb06378590005/1552701015897/Screen%2BShot%2B2017-07-26%2Bat%2B8.30.45%2BAM.jpg Claire Cerda - Pivoted SocietyofGrownups.com to digital-only strategy Society of Grownups https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/t/5c8c3130e4966bf4128f9b33/1552691511022/IMG_0245.jpg Claire Cerda - Qualitative research methods I've designed and led multiple qualitative research projects in various points of the product development process - uncovering foundational research questions, gathering design requirements, identifying behaviors and motivations of target consumers, and refining design decisions through usability testing. https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/t/5c8c566aec212d3cf8d1d062/1552701035719/screencapture-investwithcoin-app-register-select-portfolio-2019-03-15-21_04_24.png Claire Cerda - Launched COIN, an impact investing app COIN by John Hancock https://www.clairecerda.com/reimagined-the-conference-room-of-the-future daily 0.75 2017-12-06 https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/599f0efae3df28771ec08bd9/599f0efacd0f68da4fcf1ad4/1503599166427/wendy_Page_10.png Re-imagined the conference room of the future https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/599f0efae3df28771ec08bd9/599f0efac534a5c0ff691ae2/1503599166436/wendy_Page_03.png Re-imagined the conference room of the future https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/599f0efae3df28771ec08bd9/599f0efae45a7c28b2c596c1/1503599166445/wendy_Page_09.png Re-imagined the conference room of the future https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/599f0efae3df28771ec08bd9/599f0efaf14aa12581882096/1503599166449/CAC_IBMpres_prototype.png Re-imagined the conference room of the future https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/599f0efae3df28771ec08bd9/599f0efbe4fcb5efe7316945/1503599166453/hci_ibm+%281%29.png Re-imagined the conference room of the future https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/599f0efae3df28771ec08bd9/599f0fb9914e6b7f57a70a27/1503599166461/Screen+Shot+2017-08-24+at+1.27.08+PM.png Re-imagined the conference room of the future https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/599f0efae3df28771ec08bd9/599f13d6be42d6953973ca1b/1503599166468/Screen+Shot+2017-08-24+at+1.57.38+PM.png Re-imagined the conference room of the future https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/599f0efae3df28771ec08bd9/599f13d62994ca180b693ac5/1503599166471/Screen+Shot+2017-08-24+at+1.56.08+PM.png Re-imagined the conference room of the future https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/599f0efae3df28771ec08bd9/599f13d7cf81e084c15205d8/1503599166478/Screen+Shot+2017-08-24+at+1.55.56+PM.png Re-imagined the conference room of the future https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/599f0efae3df28771ec08bd9/599f13d7d482e9f6be065353/1503599166484/Screen+Shot+2017-08-24+at+1.55.28+PM.png Re-imagined the conference room of the future https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/599f0efae3df28771ec08bd9/599f13d803596e17f21e3321/1503599166490/Screen+Shot+2017-08-24+at+1.54.01+PM.png Re-imagined the conference room of the future https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/599f0efae3df28771ec08bd9/599f150de58c6209338f37a2/1503599166499/Screen+Shot+2017-08-24+at+2.03.27+PM.png Re-imagined the conference room of the future https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/t/599f0416d7bdcebbe1b96a1d/1503599166518/IBMpres.JPG Re-imagined the conference room of the future Claire presenting her work at IBM Research to the Cognitive User Experience group in Cambridge, MA. https://www.clairecerda.com/consent-forms daily 0.75 2017-12-06 https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/599f1a3e03596e4c553e1792/5a2867cc0d9297ab4728e1af/1512597453689/privacychart.jpg Improved the UX of personal genomic testing consent forms https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/599f1a3e03596e4c553e1792/5a28693c9140b7251a57b80b/1512597828732/hci_privacy.png Improved the UX of personal genomic testing consent forms https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/t/5a28674271c10bf5a41c0b52/1512597385228/IMG_5101.JPG Improved the UX of personal genomic testing consent forms Claire presenting her work with my professor, Darakhshan Mir at the Wellesley College Science Center Summer Research Program conference in Wellesley, MA. https://www.clairecerda.com/accessibility-genomic-data-visualizations daily 0.75 2017-12-06 https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/t/59a45981f14aa1b979c08423/1503873740589/PGP_pres.jpg Increased the accessibility of genomic data visualizations Claire presenting her work with her Wellesley HCI Lab team at the Wellesley College Science Center Summer Research Program conference in Wellesley, MA. https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/59a45981f14aa1b979c0840a/5a286885e2c483cb725b444b/1512597735287/hci_vis.png Increased the accessibility of genomic data visualizations https://www.clairecerda.com/designed-brainstorming-methods-innovation-workshops daily 0.75 2017-12-06 https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/t/5a2568c6ec212d855e00e2c8/1512401556998/IMG_6163.JPG Designed brainstorming methods for innovation workshops Workshop with Eni at the MIT Mobile Experience Lab in January 2015. https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/5a2561ef8165f55746eeaea4/5a28597371c10bf5a418b514/1512593780378/MIT_summary.png Designed brainstorming methods for innovation workshops https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/5a2561ef8165f55746eeaea4/5a2859730852294eb510d054/1512593780915/MIT_valuemap.png Designed brainstorming methods for innovation workshops https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/5a2561ef8165f55746eeaea4/5a28597353450aeceb52ed71/1512593783492/MIT_cards.png Designed brainstorming methods for innovation workshops https://www.clairecerda.com/folk-music-consumption-hispanic-millennials daily 0.75 2017-12-06 https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/t/5a257d0e71c10b0f98bd2efd/1512407624162/IMG_2303.jpg Researched folk music consumption among Hispanic millennials Working at my mentor's desk on the final deliverable for the project. https://www.clairecerda.com/redesigned-sage-organics-website daily 0.75 2017-12-06 https://www.clairecerda.com/tic-tac-toe daily 0.75 2017-12-06 https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/5a258ae34192029071f9ad83/5a2856fd8165f518f5d0447e/1512593207012/IMG_5932.JPG Built a Python Tic-Tac-Toe game https://www.clairecerda.com/programmed-sports-photography-website daily 0.75 2017-12-06 https://www.clairecerda.com/competitive-landscape-social-media daily 0.75 2017-12-06 https://www.clairecerda.com/founded-a-satirical-twitter-account-about-campus-culture daily 0.75 2017-12-06 https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/t/5a26dcc5652dea920ff03043/1512496474858/IMG_6826.JPG Founded a satirical Twitter account about college campus culture Claire presenting at the on-campus student conference at Wellesley College. https://www.clairecerda.com/societyofgrownupscom-digital-strategy daily 0.75 2017-12-07 https://www.clairecerda.com/developed-concept-for-society-of-grownups-mobile-education-app daily 0.75 2017-12-07 https://www.clairecerda.com/designed-society-of-grownups-online-class-experience daily 0.75 2017-12-07 https://www.clairecerda.com/projects daily 0.75 2019-03-16 https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/t/5a286b8b419202471bcd670b/1512598440291/ALMA_folk.png Projects - Researched folk music consumption among Hispanic millennials Alma DDB Advertising Agency https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/t/5b908a39c2241b85ea9788de/1536199273951/screencapture-investwithcoin-2018-04-19-21_30_35+copy.png Projects - Launched InvestwithCOIN.com website COIN by John Hancock https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/t/5a285cafe4966b53a0c23344/1512598019132/MIT_cards.png Projects - Designed brainstorming methods for innovation workshops MIT Mobile Experience Lab https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/t/5a2865410852294eb513b836/1512598024503/IMG_0885.JPG Projects - Developed concept for Society of Grownups mobile education app Society of Grownups https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/t/5a286fb053450aeceb5825d8/1512599600770/WCSP.png Projects - Programmed and designed a sports photography website Wellesley College Sports Photography https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/t/5a286af1e2c483cb725bd308/1512598317572/SO_2.png Projects - Re-designed and developed a website for a local spa business Sage Organics https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/t/5a28710471c10bf5a41e340f/1512599857175/hci_vis.png Projects - Increased the accessibility of personal genomic data visualizations Wellesley College HCI Lab and Personal Genome Project https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/t/5a286c9f0d9297ab4729f5e7/1512598718155/CAC_IBMpres_prototype.png Projects - Re-imagined the conference room of the future Wellesley HCI Lab and IBM Research https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/t/5c8c4c9ba4222f95b5d57383/1552698686214/screencapture-investwithcoin-app-register-select-portfolio-2019-03-15-21_04_24.jpg Projects - Launched COIN, an impact investing app COIN by John Hancock https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/t/5a286ea3c83025cca6c77aa0/1512599233450/ALMA_QSR.png Projects - Analyzed social media competitive landscape for ad agency's clients Alma DDB Advertising Agency https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/t/5a28608cc83025cca6c4173b/1536199349243/DESKTOP_RESOURCES.png Projects - Designed Society of Grownups online class experience Society of Grownups https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/t/5a28719bc83025cca6c81a82/1512599984194/wellesleyprobz.png Projects - Founded a satirical Twitter account about college campus culture Wellesley College https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/t/5a2870c2419202471bce8530/1512599782249/privacychart.jpg Projects - Improved the UX of personal genomic testing consent forms Wellesley College HCI Lab and Personal Genome Project https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/t/5a286d35652dea6f279df252/1512598865058/Screen+Shot+2017-07-26+at+8.30.45+AM.png Projects - Pivoted SocietyofGrownups.com to digital-only strategy Society of Grownups https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/t/5a286f5d0852294eb516034b/1512599450101/IMG_5932.JPG Projects - Built a Python Tic-Tac-Toe game Built a Python Tic-Tac-Toe game https://www.clairecerda.com/pivoted-societyofgrownupscom-to-digital-only-strategy daily 0.75 2019-03-16 https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/t/5ad943f388251b78280f0b08/1552698738520/investwithcoin_1 Launched InvestWithCOIN.com website v1, released in Q2’18 https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/t/5c8c35c1e5e5f010c183f4f4/1552698738517/screencapture-investwithcoin-2019-02-20-10_05_29+%281%29.png Launched InvestWithCOIN.com website v2, released in Q4’18 https://www.clairecerda.com/launched-coin-an-impact-investing-app daily 0.75 2019-03-16 https://static1.squarespace.com/static/599463dd17bffcbd591cb9a2/t/5c8c4de8e4966b29cf4a351a/1552698893588/issue-select-portfolio-2.gif Launched COIN, an impact investing app A brief preview of COIN’s onboarding flow. Here the user is able to select their impact areas and see a preview of the portfolio they can invest in.