Claire Cerda
Senior Product Manager

Designed Society of Grownups online class experience

Society of Grownups

July 2015 to December 2017

Problem statement

How might we extend the Society of Grownups educational experience beyond the brick and mortar location?

Project description

At the storefront in Brookline, MA, Society of Grownups held classes, supper clubs, and 1:1 financial appointments with Certified Financial Planners. It was a place where folks could come in and learn about all things adulting - everything from negotiating a salary to saving for retirement. Each engagement with a Grownup emphasized education in service of action. We weren't in the business of educating for the sake of educating. We wanted to help people take action towards their goals.

Maintaining a brick and mortar storefront was expensive. We were exploring 22 different concepts for ways to grow our business - physically and digitally. One of those 22 initiatives we were testing was asynchronous online classes. We began with filming 15 minute long courses that mirrored the classes taught by Certified Financial Planners in the physical storefront. After extensive testing, we determined that the courses needed to be shorter and more bite-sized. In October 2016, we made efforts to begin chaptering the videos and re-designing the course viewing experience. We added a video playlist feature and tabbed the supporting course content to make it more digestible. The concept for the new Society of Grownups chaptered courses became a core element of the digital strategy in 2017.

Project involvement

I led the research on this project, conducted all of the interviews, designed and re-designed the protocol, recruited research participants, synthesized and analyzed data, outlined the design requirements, collaborating on designing the user interfaces for the devices, and presented findings to stakeholders. I also led the concept development for the updated chaptered course detail page. I worked with the team to prepare artifacts for development. I worked with the development team to plan sprints, write user stories, and launch an updated experience. 


Throughout this project, I worked with a small core team of a curriculum strategist and a visual designer. Once the project became part of the DNA of the company's digital strategy, we began working with more designers, marketers, product managers, developers, and QA to prototype and scale the concept.


Check out to see some of the changes I led with my team.


More projects

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Do you have any questions about this project? Please send me a note and I'd be happy to discuss!