Claire Cerda
Senior Product Manager


Work experience, education, skills, and interests

Work Experience

  • Senior Product Manager at Twine by John Hancock from July 2019 to present

  • Senior Product Manager at COIN by John Hancock from January 2018 to July 2019

  • Engagement Strategist / Product Manager at Society of Grownups from October 2016 to December 2017

  • Design Researcher at Society of Grownups from June 2015 to October 2016

  • User Researcher at the Wellesley College HCI Lab and IBM Research from February 2014 to March 2015

  • Design Researcher at MIT's Mobile Experience Lab in January 2015

  • User Researcher at the Wellesley College HCI Lab and Personal Genome Project from May 2014 to December 2015

  • Strategic Insights Intern at Alma DDB Advertising Agency from June 2011 to December 2014 (summer and winter breaks)

  • Talent Relations Intern at Crispin Porter and Bogusky in September 2010


Bachelor of Arts in Sociology and Anthropology from Wellesley College from September 2011 to May 2015

Design Research Advanced Certification Program with a focus in design research methods from Design Community College in April 2016

Speaking engagements

Speaker at John Hancock and Manulife’s University Week 2018 on product management as part of a balanced team

Panelist at Service Design Week 2018 on Contained Creativity: How to Design through Regulatory Compliance

Speaker at John Hancock and Manulife’s Women in Technology T2: Tech Talks 2019 on product management experience at COIN

Speaker at John Hancock’s Product Manager Community of Practice forum on building outcome-based roadmaps at Twine


Lean product development

  • Understanding customer needs and gathering minimum viable product requirements

  • Leading within a cross-functional team to ensure alignment from key stakeholders and drive product strategy

  • Writing, prioritizing, and grooming stories to maintain a healthy product backlog

  • Defining, collecting, and analyzing metrics to identify insights and iteratively refine product

  • Manage and prioritize multiple projects

Qualitative research methods

  • Incorporating business requirements into research scoping and methodology design

  • Summarizing data sets into actionable recommendations

  • Using research to drive business strategy

  • Building communication tools to share research insights with stakeholders

Designing and facilitating ideation workshops

Quantitative research, as needed

Self-motivated and execution-oriented

Verbal and written communication in English and Spanish


I have a small camera collection and frequently experiment with different mediums to capture meaningful stories through photography.

I was captain of my varsity high school and division III college soccer teams and have coached a local youth girls team.

I am a former DJ for Wellesley College's student-run radio station and host of my show, "Planet Claire" from 7-9pm on Thursdays.

I want to open a natural wine bar someday.


PDF download

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If you have any questions about my resume or want to learn more about a project I worked on, please get in touch!