COIN is a conscious investing app that invests your money in companies making a difference, not the ones that don't. Learn more about it at investwithcoin.com.
Process and approach
I worked with COIN’s CEO and other key stakeholders to develop an outcome based roadmap based on our mission and vision. I worked cross functionally with design, engineering, marketing, investment product, and other stakeholders to gather requirements. I led the team in defining MVP and maintaining an appropriately prioritized backlog. I worked with the head of engineering to de-risk the product with an iterative delivery approach, continuously releasing code and pivoting as we learned more about our customers. I worked with our head of design to lead user research and usability tests. I identified opportunities to optimize the product from insights derived from digital analytics data, support case feedback, news reviews, and other qualitative sources.
Interested in seeing more projects I've worked on?
Do you have any questions about this project? Please send me a note and I'd be happy to discuss!