Claire Cerda
Senior Product Manager

Launched COIN, an impact investing app

COIN by John Hancock

January 2017 to present

A brief preview of COIN’s onboarding flow. Here the user is able to select their impact areas and see a preview of the portfolio they can invest in.

A brief preview of COIN’s onboarding flow. Here the user is able to select their impact areas and see a preview of the portfolio they can invest in.

Product description

COIN is a conscious investing app that invests your money in companies making a difference, not the ones that don't. Learn more about it at investwithcoin.com.

Process and approach

I worked with COIN’s CEO and other key stakeholders to develop an outcome based roadmap based on our mission and vision. I worked cross functionally with design, engineering, marketing, investment product, and other stakeholders to gather requirements. I led the team in defining MVP and maintaining an appropriately prioritized backlog. I worked with the head of engineering to de-risk the product with an iterative delivery approach, continuously releasing code and pivoting as we learned more about our customers. I worked with our head of design to lead user research and usability tests. I identified opportunities to optimize the product from insights derived from digital analytics data, support case feedback, news reviews, and other qualitative sources.

 

More projects

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Questions

Do you have any questions about this project? Please send me a note and I'd be happy to discuss!