Claire Cerda
Product Owner & Strategist


COIN by John Hancock

January 2017 to March 2017

Product description

COIN is a new-to-market impact investing robo-advisor by John Hancock. The homepage (pictured left) was a quick test to assess interest, start to test messaging and value proposition, and build a beta waitlist for potential COIN users. The page provides a brief overview of the key benefits of using COIN and sends users a welcome email once they've signed up for the waitlist.

Process and approach

I maintained an appropriately prioritized backlog throughout the development of I worked with design, engineering, marketing, investment product, and other stakeholders on the team to understand scope, priority, and assumptions we were looking to test. was the first piece of user value in production for the COIN team. I supported the team in collaborating with John Hancock global partners and security teams to move our code into production for the first time.


More projects

Interested in seeing more projects I've worked on?


Do you have any questions about this project? Please send me a note and I'd be happy to discuss!